The client

FEHR Group is a family-owned industrial company founded in 1960, headquartered in Alsace. The business operates nine production facilities across Eastern France and has become one of the regional leaders in precast and fiber-reinforced concrete. Its products — slabs, beams, structural elements — are used on industrial, commercial, and residential construction sites throughout the Grand Est region and beyond.

With decades of product innovation and an extensive catalog, FEHR Group has accumulated deep technical expertise. The challenge was making that expertise accessible.

The challenge

FEHR Group’s product ranges are technically rich. Each product carries precise specifications: dimensional tolerances, load capacities, installation conditions, compatibility with other components. Information that architects, engineering offices, and site managers all need — and that sales teams must be able to retrieve quickly when clients ask.

The problem: that information was scattered across large PDF catalogs, multiple technical data sheets, and internal documents updated at different intervals. Finding a precise answer took time. More often than not, it meant calling an engineer or a technician — who wasn’t always immediately available.

The technical staff themselves were spending a significant share of their time fielding repetitive questions, at the expense of higher-value work. A bottleneck that slowed everyone down.

The solution

We built a conversational assistant trained on FEHR Group’s complete product documentation. The assistant allows anyone to ask questions in plain language — no folder structures to navigate, no forms to fill — and receive precise, sourced answers drawn directly from official documents.

Examples of queries handled:

• Compatibility between two elements within a product family
• Load capacity for a given configuration
• Installation conditions based on site context
• Manufacturing lead times by period

The assistant systematically cites the source document, allowing the user to verify and dig deeper if needed. No approximate answers: if the information isn’t in the documentation, the assistant says so.

The results

• Instant access to product information for sales teams, clients, and partners — no intermediary required
• Fewer interruptions for technical staff, who can focus on higher-value work
• Faster response times for client requests — from several hours to a few minutes for common queries
• Consistent information: everyone draws from the same up-to-date documentary source
• Better client experience: architects and site managers value being able to verify information without waiting for a callback

The client

A fertility medicine clinic based in Strasbourg. The team brings together physicians, biologists, and care staff committed to an approach that is both medically rigorous and deeply human. The clinic works with patients navigating assisted reproduction, often after a long personal and medical journey — people seeking reliable information, a warm welcome, and a promise kept.

The client’s name is intentionally anonymized in this case study.

The challenge

People searching for a fertility clinic are not conducting an ordinary search. They arrive carrying a significant emotional weight, specific questions, and a genuine need to feel reassured before their very first appointment. The website is often the first point of contact — and it needs to be equal to that moment.

The existing site wasn’t. Generic in design, cold in tone, difficult to use on mobile, it failed to reflect the quality of care actually offered. Patients didn’t recognize themselves in what they found online. Some expressed that they had hesitated to reach out because of the impression the site gave.

The clinic was also poorly visible in local searches for Strasbourg and the Bas-Rhin department — a real missed opportunity for a practice whose natural catchment area is regional.

The solution

A complete website redesign, built from the inside out: first understanding the patient journey, then constructing a digital presence that meets real needs at each step.

Key areas of work:

• Redesigned information architecture: the most common questions (available treatments, what to expect at a first appointment, reimbursement, wait times) answered clearly within a few clicks
• Empathetic and precise tone: all text was rewritten to be both human and clinically reliable — neither too clinical nor too vague
• Reassuring design: typography, color palette, layout — every choice made to inspire trust, without defaulting to the cold visual codes of generic medical sites
• Mobile-first experience: most searches happen on a phone, often in private moments. Mobile was treated as the primary context, not an afterthought
• Local SEO: pages structured to appear on relevant searches in Strasbourg, Colmar, and across Alsace more broadly

The results

• Patients describe the site as reassuring before their first appointment — feedback collected directly by the clinical team during initial consultations
• Stronger local search visibility on Google for Strasbourg and Bas-Rhin searches related to assisted reproduction and fertility
• Increase in online contact form submissions, with messages that are more precise and better qualified
• Restored alignment between the quality of in-person care and the digital impression — patients arrive for their first appointment with better-calibrated expectations and noticeably less anxiety